I'd rather heat it- why waste part of the centrifuge's gph rating on clean gas?
I'm thinking you mean 65gph- 65gpm would need a huge pump to keep the pressure up. If the oil's cold, the pump motor may not be able to make it's rated RPM, or the pump may have an internal bypass that's opening from excessive pressure. Cold oil will give huge pressure drops just in a few feet of hose & fittings- the centrifuge may be seeing 1/2 of what the pump's making. It'll also give very slow flow from the rotor's jets, slow flow into the rotor, etc. Frictional losses around the rotor's shaft will be substantial as well.
I have a system based on a Spinner II 76se, a 2.5gpm rated centrifuge. I don't bother turning the pump on until my drum heater's at 100 or higher. If you're using an inline heater, adding a ball-valve bypass to recirculate the oil until it's warm might be an idea.
When I changed my operating temp from the manufacturer's recommended 130 to 200, I got 3-5 times as much accumulation in the rotor. The limit on temperature in my system is the o-ring between the rotor bowl & base, as everything else is rated 300+ or metal. Next time I pull the rotor for cleaning, I'll be measuring the oring, so I can find a replacement, hopefully in a higher temp rating.