I can understand both sides of this debate, for my house I have a 3kw MEP-701a (this is of course a under rated output, even by conservitive numbers it is good for 3.6KW 24x7 and a lot more at surge, post rebuild testing requires running at 200% for 10 minutes). This will run the refrigerator and freezer along with a couple of window air conditioners, a few lights, etc. (I have a gas stove and gas heat). For a long term power outage this would mean comprimises, heating bath water on the stove (electric water heater), cold water laundry, and maybe running the dryer on low with everything else turned off, etc.
By comparision I bought a 33KW commercial diesel generator for my elderly mother's house, it is a large house on a farm with an ample supply of offroad diesel fuel (100 gallon at the generator, plus 1,500 gallons at the barn 1/8th mile from the house). The house is all electic has 3 large and 1 small water heaters, 3 tradiaitonal resistive heat central electric heaters / 3 central air conditioning units (there are also 2 fire places, so electric heat does not get used too much except in extreme cold), electric stove/oven, water well, etc. With everything on in the summer, the generator will run all 3 central air units, plus well, plus running water from 3 of the water heates, and doing normal cooking loads. This lets her live life as normal in a power outage with only the following rules, don't cook and do laundry at the same time and if in winter only run 2 or the 3 electric heaters if cooking or doing laundry.
I think it is important for us to remember everyone has different needs and while a 5-10KW generator will let many people run what they need to run, it is not the right solution for everyone.
Ike
p.s. 33KW Kohler diesel 2.9 GPH full load, 2.2GPH 75% load, 1.6GPH 50% load 1.0 GPH 25% load
3KW MEP701a .5 GPH full load