There is a start disconnect switch located just above the oil filter canister toward the rear of the engine. It looks like a funky oval shaped cover with a wing nut holding it on. If your started tried to engage after the set was running that's probably your culprit. I don't have the number right off the top of my head, but that switch is supposed to open at around 900 RPM's I believe.
On a side note, you should not have to manually flash the field except for rare occasions, as any residual magnetism in the iron of the gen head should be enough to get it to start to produce power. That switch can be cleaned and adjusted, but it's a pain in the butt. Another member here did it, and has some details about it, I'll see if I can find it.