well because of recent circumstances , there are current buyers that are MV owners for the 1st time , and in lieu of the prices you're seeing , the demographic profile has escalated. These new owners might not stick with it for the long term , as buyers remorse sets in hard when you realize these vehicles aren't for everybody ! A few years ago the market was flooded with preowned Jeeps , and prices fell off a lot. This happened because many new buyers always wanted one , but when they got it , they realized this was a TRUCK , and if you thought it was going to be different , you were wrong. So you'll notice how well appointed a new Jeep is today , and with bigtime sticker shock to those of us who owned a brand new CJ7 Renegade that sold for $6k off the lot. If you're paying 'too much' for something too often , it'll catch up with you, I don't care who you are. Supply and demand dictate pricing , period , and IP might play with it for awhile , who knows? ... but we do know they have the new contract , and they have it for several reasons , and don't forget the biggest thing ... they are in it to make $$. Don't expect them not to .