So, I'm curious how the banner ads are selected for this site. Obviously the side banner and very top of the page are direct sponsor ads, but the rotating ads between the breadcrumb links and the actual forum topics is what confounds me. Half the time, it's stuff that's obvious based on my searches (eBay and Amazon listings for things I've been searching for), but one that's been showing up a lot lately is for "Experienced Minneapolis Divorce Lawyers." ...I mean, it seems like divorce and military vehicles run hand-in-hand, but if anything, I've been searching for engagement rings lately... I'm just curious as to how this whole thing is set up.