Lee,
No offense, but you are talking about an industry that calculates whether or not a given failure will cost 'X' in lawsuits. As long as it doesn't exceed their ability to make money, a given number of customer deaths and resulting dollar losses via lawsuits are 'acceptable'.
The American auto industry was literally dragged kicking and screaming into producing fuel efficient autos by the foreign auto makers taking their business away from them back in the late 70's and early 80's. Don't for one second think that executives of the American auto industry don't think in pennies as well as dollars.
Because if they did, they wouldn't have been dragging their feet about the 'development' of alternate fuel vehicles and electric vehicles driven by hydrogen. But I digress.
The basic assumption that the auto industry is tied to the oil industry is a given. They own each other, as it were. So producing high mpg automobiles is not in their best interest. They use the same method as a magician. Misdirection. While we are all looking at their left hand, they are busy with their right hand taking more and more money from us.
I'm stepping down off my soap box for now with one last comment. I want to know where the 'rocket cars of tomorrow' went?
If you want to be REALLY DEPRESSED, here is a really LOOONG read from across the pond. TONYBALONEY might be interested in this guys 'viewpoint'. Very interesting excerpt about the oil industry in general.
http://news.independent.co.uk/environment/article339928.ece