At the turn of this century, I worked for two years at a military base as an archeologist. They issued my team two CUCVs to access our sites - a 1008 and a 1009. The military folks at that base all said, "Cuck Vee" so that's what I've said since. In fact, it was a while before I knew that Cuck Vee, was the pronunciation of the acronym - CUCV. Once we started using them, I called my dad and told him about the super heavy duty chevy trucks that we were using (at the time he had a 78 C10 that we had used for years).